Finding the right keywords or phrases

As the owner of a website, it is always an art to find the right word. You know exactly which words or phrases users prefer to find your product on a search engine?
In this article I come a little into how you can figure out what words and phrases you should choose.

Wrong keywords

Wrong keywords is often the reason why your website is not found on the search engines.
You've probably spent a lot of time to optimize your texts to exactly the keywords you think are relevant to your product, but it is now also the keywords that users actually use?

For good reasons we do not know the keywords users nor do we know which search phrases they use, nor the order of the keywords which are included in the search phrases, but we know we are getting some hits/visits on those keywords.

Most Web hosts offer a statistic which shows which keywords are used to find your website, and if your selected keywords are from, yes then there is of course no cow on the ice.

Right keywords

The right keywords depends on the course of what product/performance your website offers, but you can not get away from the fact that do a little research.
What is more obvious than asking users what keywords they are using?
Ask family, friends, work mates or spouse work mates and make a list and see if there is concurrence.

There are several ways to go about it, but what is important is the way you ask.
Let me take an example based on one of our own products.

I could for example. ask:
"If you were to have created a website, what would you look at?"

I will guarantee that 90% of the responses I got, would contain the keyword "website".
The words I would even have been found.

If I now asked:
"Imagine that you should start a business up and you should have your products presented on the Internet, what keywords or search phrases you would use to find someone who could help you with it?"

See now it is wide open, and I would get far more shades of keywords and key phrases. In other words, do not lie in the mouth of the keywords you ask.

It is important is that one is faithful to its users and does not get the idea that "I know better because I know my product", so is it just the case.

When you've found the keywords that are relevant, so then is it necessary to build his pages around those keywords in order to get a better result in search engines.